SEO – The evolution of simplest and most powerful marketing strategy

  As a business owner or as a marketer, we all know the significance of  Search Engine Optimization (SEO) . I have recently had an interactive session among the startups founders and marketing team. One thing came into my mind on the spot and mentioned that “If you  rightly plan & implement  the SEO strategy, no other medium/channel or marketing campaigns would bring the traffic to your website as equal as the traffic you can get it through organic search”. Yes, you got it right! The winner will be a result of organic search when you put together the accumulated traffic of all the marketing campaigns. Having said this, you would know the significance of SEO and the importance of it. SEO practices have evolved! When there is a genuine marketer practices SEO with white hat methodologies, the spammer comes in and do all the trick over black hat to get their page resulted. Thus, search engines (SE) also evolve! The top SE like Google constantly tracks the spammer’s ...